Unfortunately, Michael Lewis, the founder and chief executive of RealD, was so wrong when he claimed that Christopher Nolan “will probably have a change of heart” and end up making his latest blockbuster in 3D. That won’t happen!
The Dark Knight Rises opening weekend is already on our doorstep and it’ll probably be the best movie for the summer, but I have to warn you that the only thing this movie lacks is 3D!
Christopher Nolan has been among the loudest and most fierce critics when Hollywood movie production rushed to 3D. He claimed that this new three-dimensional technology downgrades the creative viewing experience. While on the contrary, large format 2D films offer audiences a more cinematic experience.
Having 3D in mind Nolan said: “It’s all about the money,” at the PGA’s Produced By conference in May.
But the opening weekend is not all that counts. Even the most conservative observers predict a long and lucrative run of the flick in US and abroad. With Christian Bale reprising the main role, Dark Knight Rises has thrown a deep shadow on the cultural landscape all summer.
As most of you know already, the franchise will also join newcomers Tom Hardy, Anne Hathaway, Joseph Gordon-Levitt, Marion Cotillard, Juno Temple, Josh Pence, Daniel Sunjata, Burn Gorman, Diego Klattenhoff and Alon Aboutboul.
Get a peek at this 13-minute, behind-the-scenes preview of the movie and you’ll see what I’m talking about…
Watch video: Behind-the-scenes Preview of the Dark Knight Rises
And if by any chance the Dark Knight makes less money than The Avengers on the Box office, you have all the rights to blame it on Nolan for not making the film in 3D.